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Hello

Welcome to my portfolio, where professionalism meets creativity. Whether you’re a potential collaborator, a client looking for exceptional service, or a potential employer, you’re invited to explore my portfolio. Each project showcases the blend of expertise and passion that defines my work.

Profile

I’m Karina Coldrick.

My 15+ years of management experience includes client and agency roles across industries ranging from IT, premium alcoholic beverages, higher education, heritage tourism and archaeology.

I’m a Fellow of the Chartered Institute of Marketing (CIM) and hold credentials in digital marketing from Google Analytics, Hubspot, and Dublin Business School (First Class Honours). I also hold a Graduate Diploma in Financial Planning.

Sustainability is a personal passion and I am certified as Carbon Literate.

Contact

Core Competencies

Stakeholder Engagement

Proven ability to manage stakeholder consultations for diverse clients ranging from universities to law firms to engineering consultancies.

Business Strategy

Expertise in marketing, finance, and sustainability enables the development strategic plans that are good for business and good for the planet.

Decarbonisation

Calculates greenhouse gas emissions then steps beyond spreadsheets by share stories of individual contributions to foster a culture of climate action.

Digital Marketing

Creates and manages engaging content across multiple online channels to connect with target audiences and achieve brand and performance objectives through SEO/SEM and Google Analytics.

Innovation

Maintains a results-oriented mindset, identifying and prioritising solutions that create value through process efficiency, adaptation and communication.

Digitally generated Marketing brainstorm vector

Broad Business Experience

Agency

Five+ years as a senior business consultant for a multinational market research agency honed my ability to deep-dive into business fundamentals to give evidence-supported advice.

Senior Management

Head of Marketing (Archaeological Management Solutions), Marketing Manager (Curtin University), Brand Manager (Jameson Irish Whiskey), Marketing Assistant (Baileys). Trained by the world’s best brands, I build for the long-term.

Business Owner

Two countries, two businesses. I learned how to run start-ups by doing. My financial skills in keeping cash flowing are tried and tested.

Career Highlights

Carbon Footprinting

Building on an external baseline assessment in 2020, I’ve expanded the carbon footprinting for a medium enterprise to factor in site activities, client reporting and intensity metrics. Working with sustainably-minded colleagues, we’re creating a circular economy culture by sharing our innovations in our staff newsletter and in project publicity. Scope 1 and 2 GHG emissions have been cut by 35% over the past three years.
Heritage Publicity

Developed the media kit and release of a campaign celebrating an unusual archaeological find. Publicity reach of 3.38m views, with 89.6K people engaging directly, and over 83,400 shares on social media. Traditional media coverage exceeded 120 publications, including the Washington Post, the Smithsonian, Archaeology.org and msn.com across at least seven different languages.
Brand Evaluation

Project leadership and management of the six-figure Brand Health Evaluation project for the Australian Government’s international education brand Study in Australia. After presenting the results of this 10-country primary and secondary research study to the Minister of Education, Australian Education International invited me to be the breakfast speaker across a five-state roadshow.

Chartered Institute of Marketing

Fellow

Credentials

Dublin Business School

Higher Diploma in Science in Digital Marketing (Honours)

Portfolio

Digital Marketing eBook

This interactive ebook covers the fundamentals of digital marketing from theory to implementation.

Download for Free

Research Project

Many women take extended career breaks to work as caregivers. How and why does this affect their retirement planning?

Read and find out!

WFH Carbon Calculator

Dissertation website detailing how to calculate your carbon footprint when Working From Home.

Calculate Your Footprint

What People Say About Me

You are an inspirational champion of “can do” and positivity.
You have a fantastic client orientation, always seeking to deliver the best possible results to clients.

Not only provided outstanding leadership in her area of expertise but also managed her own duties and responsibilities in a professional manner.
A highly valued member of staff.

Your style of thinking is of incredible value across the business.
You continue to shine as an example to everyone how to enthusiastically and proactively get the most out of being at work.